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Xiaopeng P7 and tesla Model3 positive just

来源:新尧网 作者:新尧网 人气: 发布时间:2020-06-23 17:05:43

  With the rise of the new energy vehicle industry, more and more new energy vehicle brands have come into the public's attention; and the famous Tesla is a world-renowned benchmark enterprise in the new energy vehicle industry.

  The sudden emergence of Xiaopeng Automobile, known as the Chinese version of Tesla, both take the intelligent route, which is also highly compatible with the rapid development of artificial intelligence today.

  

 

  Xiaopeng's marketing strategy

  I believe that many friends who have brushed short videos know "Zhu Once's boring life", and there is such a scene in the recent content: He Xiaopeng, the founder of uc, and Zhu Once once fought against each other, acting the boring of the rich.

  It can be said that the cooperation between Xiaopeng Automobile and Zhushaoip is very successful. Zhushao's young audience is just in the stage of just buying a house and a car. Xiaopeng's operation team is very keenly aware of this. Combined with the P7 launch on April 27, I have to say that it has created a successful tipping point and has also attracted a large number of fans.

  

 

  Compared with the high price of Tesla model3, the high cost performance of p7 will undoubtedly become a major advantage. The cruising range of P7 NEDC has reached 706km. This model has created a new cruising range of pure electric vehicles in China. The G3 long-distance running model is also labeled as "civilian Tesla". Tesla and Xiaopeng seem to have some tit-for-tat meaning.

  On April 30, Tesla announced on the official Weiwei that the price of the upgraded version of the domestic Model 3 standard battery life was reduced to less than 300,000 yuan. When the news came out, it immediately detonated the domestic network.

  

 

  On April 24, the price of the upgraded version of the domestic Model3 standard battery life and the upgraded version of the long battery life have risen to 4,500 yuan and 5,000 yuan, respectively, the prices were 303,500 yuan and 344,050,000 yuan.

  All this happened just one day after the Ministry of Finance issued the "Notice on Improving the Promotion and Application of Financial Subsidy Policies for New Energy Vehicles" on April 23. Tesla's subsidy is available, and the price drop has hit the domestic electric vehicles in the price range of 200,000 to 400,000, which is not clever.

  

 

  Engagement with Tesla

  The construction and use of Tesla's Chinese super factory also marks the increasingly fierce competition in the new energy vehicle industry. As one of the new forces in the head car manufacturing industry, Xiaopeng Automobile was joined by former Tesla employees as early as January 2019. And there was a lot of noise.

  Tesla filed a paper pleading with the former employee Cao Guangzhi to the court on the grounds of stealing trade secrets. What's more, Tesla took advantage of the heat to strike iron and asked Xiaopeng Auto to disclose all relevant sources of autonomous driving and assisted driving since the second half of 2018 Code.

  This move was rejected by Xiaopeng Motors' public stern words, and it was stated in a formal statement that so far there is no evidence that Xiaopeng Motors has abused Tesla's trade secrets or other inappropriate behaviors.

  However, the threat faced by Xiaopeng Automobile is not only brought by Tesla, because it is separated from the shackles of the traditional automobile industry, and with China's leading position in the new energy automobile industry, domestic electric vehicle companies are not a general generation. .

  

 

  China Electric Vehicle Kingdom-BYD

  BYD was originally a battery manufacturing company. In 2007, founder Wang Chuanfu acquired Beijing Jichi Mould Factory, which was a mold manufacturer for the famous World War II gun M1911.

  This also laid the foundation for the research and development of new energy military industry after BYD. After encountering Waterloo in 2011, BYD and Daimler reached a cooperation to launch a joint venture brand, "Teng Shi", and in 2012, the sales of BYD brand cars reached 456,000 vehicles, which is quite ridiculous and true, and now it is moving from scratch. Meaning!

  

 

  Play the same way as Wei Lai

  "Wei Lai" is well-known for its strong capital, and has an extremely strong background in financing for major Internet companies. The corporate atmosphere is biased towards Europe and the United States. At present, the society has a strong attraction for talents of auto companies, but at the same time, it also increases production costs accordingly.

  Neither Weilai nor Xiaopeng Motors escaped a set of rhetoric; that is, "copycat Tesla". The founder Li Bin apparently did not want to live in the shadow of others. He bluntly did not do Tesla in China, and Xiaopeng Motors is not. So?

  

 

  Weimar is different from Internet car companies

  The founding team of Weimar is obviously different from the founding team of Xiaopeng. Most of the founding teams of Weimar come from car companies, and He Xiaopeng himself is from the Internet and has a strong Internet atmosphere.

  This also brings out the biggest difference between Xiaopeng Automobile and traditional car companies. Traditional car companies are better at integrating resources, while Xiaopeng Automobile prefers highly independent research and development, which is a major feature of Internet companies.

  

 

  The concept of new energy vehicles is no longer news in China. The concept of Xiaopeng Automobile's "smart car" can be said to be another trump card based on new energy, and its comprehensive strength is not weak. The competition of the powerful electric vehicle companies is like a fairy fight, which also makes the development of Chinese electric vehicles to a higher level, and the future is even more predictable!

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